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A Comparison Of Legal And Illicit EU Cannabis Markets
Jun. 20, 2024 by SOMAÍ Pharmaceuticals
Co-Authored by Michael Sassano and Callum Kellas
The cannabis illicit market existed in all countries long before the legal markets arrived late on the scene. They have the biggest global distribution networks, with direct-to-your-door service and choices. For legal producers, the illicit market is and will always be the largest competitor to the legal market.
The dynamics of cannabis consumption in the European Union and beyond portray an interplay between cultural acceptance, legal restriction, consumer appetite and geography.
The best data for the vast majority of European consumers today, sadly for now, comes from crime statistics, the European Monitoring Centre for Drugs and Drug Addiction (EMCDDA) and the Office for National Statistics, as well as anecdotal evidence.
The Consumer Profile Of Adult Consumers In The EU
When considering annual consumption, the rate surpasses 10% in five countries within the sample. The adult consumers in Spain and France are the two most notable for their contrasting barely existent legal access frameworks.
Examining the profile of monthly consumers closer, we see broadly about 30% of monthly consumers intake cannabis almost daily, and a further 30% use it weekly. In short, around 3% of the European population consumes cannabis at a volume comparable to a legal patient.
Czechia is a striking outlier, with frequent consumption considerably more prevalent than other EU countries given its comparatively permissive regulatory and social culture.
Evidently, the Portuguese have the least habitual use. While being the trailblazers in decriminalization, the most topical comparison would be in Germany, where this week Chancellor Olaf Scholz stated that their specific aim was to reduce use. No prizes for guessing how the German markets will react in the coming months with simplified medical access and soon an established source of legal supply in the rollout of social clubs.
The Sleeping Giants Of Legal Cannabis Consumption
When you look at the percentage of adults who consume cannabis every month, it’s the same three names that jump out at you in that big green block: Spain, France, and Italy emerging as significant markets for potential legal reform and access.
This consumption pattern underscores the deeply ingrained nature of cannabis within certain European cultures and the potential for legal markets to adapt and compete with the illicit trade.
Trends within EMCDDA-reported average illicit market prices per gram over the past 20 years in the EU illustrate that geographical circumstances and early deregulation are key drivers in price inflation.
- – Sweden, Greece, Malta, and island nations are penalized for geographical inaccessibility. Maltese prices dropped sharply upon decriminalisation
- – Netherlands locals access affordable, locally grown flower in coffee shops
- – Spain benefits from well-connected routes with Africa and Latin America
- – Portugal prices are reigned in by progressive early legislation
- – Germany medical access over the past 5 years has reversed a fast rate of inflation
In 2021, the average illicit market price in the EU — which stood at €10.45 before the inflation of the last two years — reflects the impact of supply chains and the potential for localized legal production to influence market dynamics.
Point Of Inflection
More recently, one has to rely on anecdotal straw-poll pricing that points to continued illicit market inflation.
With a small sample size and a wide range of products and quality, it’s difficult to conclude too precisely. However, we can draw the same general assertions as we did with official data:
– The two markets are in direct competition with one another
– The more developed and permissive the regulations, the lower the price
– Often, the highest reported pricing comes from the illicit market
Comparison To Medical Pricing Trends
Australian prices derived from POS data up to 2023 illustrate the opposite effect in a significant downward price per gram. This was at a time when legacy GACP flower was still permissible but the emergence of compassionately priced patient access schemes has made a significant price impact since their launch in late 2022. The breadth of the market is shown by the top selling 3 brands, where evidently some consumers value premium products well above the global average.
A similar pricing trend occurred in the United Kingdom, where the average price of 65 strains listed for sale on 4/20 on MedBud UK was €8.5 per gram. Of course, significant clinical fees supplement the medication cost, but the downward trend is evident compared to those prices reported in MedBud just one year ago when the 44 flowers averaged €10.1.
One year ago, an economizing patient could acquire 20% THC at €8 per gram. Today this budget would stretch to one of dozens of flowers up to 25% THC, representing a meaningful step forward in value and quality for patients.
When we remove the 3 most extreme outliers in each case as above, a far stronger relationship between potency and price emerges, indicative of an increasingly mature and competitive market.
The New World Producer Revolution: Localization And Supply Chain Shift
Data on the volume of seizures of cannabis, compared to other regional countries, gives an insight to the supply chain of the illicit market. Given Spain’s proximity to Morocco, it’s especially striking in the cannabis resin (hash) category.
Whereas geography and culture previously governed market dynamics, the producers of tomorrow will be determined by deregulation.
As with wine production, heritage producers like Morocco and Thailand will have their place alongside deregulated, entrepreneurial nations in the cannabis world of tomorrow.
Tip Of The Iceberg
The contrast between the number of illicit consumers and those procuring cannabis legally through medical channels is stark. Take the U.K., for example, where an average appetite for habitual cannabis consumption accompanies a meager degree of medical access: Monthly illicit consumers outnumber legal medical patients by approximately 80 times, highlighting the significant disparity in accessibility brought about by the existing regulatory model.
There are myriad reasons why some of the most educated and passionate cannabis consumers get what they need illegally. While standardization, efficacy and quality are paramount, our job is to understand, compete and even emulate some facets of illegal trade. Any cannabis producer is missing the point if they don’t define the value proposition that every consumer weighs up. Whether it’s cannabis, beer or pastel de nata, my high school business textbook tells me the fundamentals are price, quality, choice and convenience.
The medical price per gram is reaching an inflection point with the illicit market. While the added costs of accessing in-clinic settings with healthcare professionals privately is the difference between today’s legal producers gaining a transformative competitive advantage over the illicit market.The timing of this shift will depend on this generation’s political agenda shifting further from reefer madness mindset to demonstrably more effective strategies for tackling the illicit trade.
Prices will continue to converge as the legal supply chain catches up with its infrastructure. As access opens up, the boxes ticked in each consumer’s head begin to accumulate:
| Price | QUALITY | CHOICE | CONVENIENCE | |
| EUROPE | Pending | Pending | N | N |
| AUSTRALIA | Y | Pending | Pending | Y |
| CANADA | Pending | Y | Y | Y |
| USA | Pending | Y | Y | Y |
2024 will be etched in history for global medical cannabis as a small step for international consumer access through deregulation in Germany and the famous U.S. HHS/FDA 252-page report deeming cannabis safe and useful for “at least 15” indications.
Now, the door is open wider than ever for any other predominant cannabis-consuming nations to embrace the data and growth in investment and infrastructure for developing countries that will unlock markets even larger than in the U.S. The ones that can marry supply capabilities with deregulation and genuine care for the consumer will be the big winners in the brave new world of cannabis.
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Technical 420 As global stress and market uncertainties remain high during the Russian invasion of Ukraine, investors looking for stability...
Inflation: is it affecting the cannabis market?
Cannabis Wealth Inflation is at a record high, but cannabis prices are continuing to fall. Could cannabis be inflation-proof or...
The case for improving absorption for cannabinoids using ethosomes
Drug Target Review Michael Sassano and Anthony DeMeo from Somai Pharmaceuticals discuss using ethosomes as an improved method to deliver...
Opinion: 2022 could be the year for pharmaceutical marijuana
MJBizDaily Last year proved to be an interesting one for the entire cannabis industry. In particular, the emergence of large...
SOMAÍ Pharmaceuticals + Huge Gage Cannabis News!
Benzinga Benzinga Cannabis Insider is a bi-weekly podcast focused on marijuana and all things weed, CBD, hemp, and psychedelics. Hosts...
Karma Koala Podcast Episode 67: This Week Michael Sassano, Inesa Ponomariovaite & Our Regular Segment From Dentons German Cannabis Head, Peter Homberg
Spotify INTERVIEW 2: Michael Sassano, who has been writing regular articles for cannabis law jnl on all things international compliance...
Innovations in Dosing Technologies: Getting an Accurate Hit, Every Time
Cannabis Industry Journal The cannabis industry has a wealth of creative talent. With the market beginning to tear away from...
Safety and Culture at Forefront of Cannabis Social Club vs. Dispensary Debate
Cannabis Business Times As the legalization of adult-use cannabis sweeps Europe, stakeholders and emerging investors on both sides of the...
Synthetic Cannabinoids versus Plant-Derived Products
Terpenes and Testing Magazine Crafting synthetic, semi-synthetic, and isomerization of cannabinoids is old hat for chemists. Natural cannabinoids are derived...
Spotlight Interview with Michael Sassano, CEO and Chairman of the Board for Somai Pharmaceuticals
Pharmashots On February 01, 2022, PharmaShots will present the second interview in its new interview section, “Spotlight- Company of the...
How Germany Can Enter The Adult-Use Cannabis Market Successfully
The Fresh Toast Germany Recreational Cannabis is Close. The new German coalition has indicated one of its many priorities is...
How Germany Can Enter The Adult-Use Cannabis Market Successfully
Benzinga Germany Recreational Cannabis is Close. The new German coalition has indicated one of its many priorities is the legalization...
Portugal Is Highly Likely To Legalize Recreational Cannabis
Benzinga Portugal has long been ahead of other European countries in its understanding and stance on drug reform, so it...
Michael Sassano – Somai Pharmaceuticals – Conforming to the Highest Pharmaceutical Standards
Valiant CEO Michael Sassano is well known as one of the original investors in the cannabis industry. He is celebrated...
Uber Eats to Offer “Baked Goods” with Canadian Cannabis Partnership
Marketscale “Every move that standardizes cannabis into the distribution and sales is a step to combatting the black market. Not...
Croptober – Navigating the Business of Cannabis Cultivation and Sustainability – Michael Sassano
YouTube - Somai Pharmaceuticals On Thursday, October 28 Excelsior College hosted a cannabis webinar, Croptober: Navigating the Business of Cannabis...
Cannabis Europa London 2021 – Michael Sassano
YouTube - Somai Pharmaceuticals At the Iconic Banking Hall in London, on 11 November Cannabis Europa returned - bringing together...
Which Countries Will Likely Legalize Cannabis In 2022 And Why Isn’t The US Among Them?
Benzinga Cannabis reform is heating up across the nation. With it comes a booming multinational market, including a projected $102...
Michael Sassano, Renowned Pharmaceutical Expert, and Founder and CEO of Somai Pharmaceuticals LTD Zoom Interviewed
EIN Presswire Michael Sassano, Renowned Pharmaceutical Expert, Founder & CEO of Somai Pharmaceuticals LTD Zoom Interviewed for The DotCom Magazine
DotCom Magazine Interview of Michael Sassano, CEO & Founder of Somai Pharmaceuticals LTD
YouTube - Somai Pharmaceuticals Michael Sassano is well known as one of the original investors in the cannabis industry. He...
How SOMAÍ is Bringing ‘Peak Efficiency’ and ‘Peak Profitability’ to the European Cannabis Market
Cannabis Europa Michael Sassano has been involved in everything from real estate to banking and cutting-edge tech investment. But he...
Cannabis Investment: 7 Best Marijuana Stocks to Buy for 2022
WTOP (Washington DC News) These seven marijuana stocks are on sale. Investors had high hopes for the legal marijuana industry...
Michael Sassano: GMP Series #8: Manufacturing Startup
Cannabis Law Journal Your journey maneuvering through the start-up phase of Good Manufacturing Practices (GMP) will finish with certification of...
Few Medical Cannabis Licenses in Portugal Have Been Awarded
High times Infarmed approves only 19 of the 114 applications for medical cannabis cultivation in Portugal. Ever since Tilray decamped...
Cannabis Co. Receives $3M ‘Innovative Products’ Grant From Government, EU In Portugal
Benzinga SOMAÍ Pharmaceuticals Unipessoal LDA, or SOMAÍ, recently received an “innovative products” grant of 2.7 million euros ($3.07 million). Provided...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
BusinessCann SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant of 2.7 million euros by the Portugal 2020 committee....
Projeto Nº POCI-02-0853-FEDER-179647
SOMAÍ Pharmaceuticals Unipessoal LDA has officially opened its new state-of-the-art pharmaceutical EU-GMP facility in Portugal.
EU: Cannabis company receives €2.7 million grant
MMJ Daily Somaí Pharmaceuticals has received a €2.7 million grant from the Portugal 2020 committee.
SOMAÍ Pharmaceuticals Erhält Im Rahmen Von Portugal 2020 Fördermittel In Höhe Von 2,7 Mio. Euro
TechiLive LISSABON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) — SOMAÍ Pharmaceuticals Unipessoal LDA hat vom Portugal 2020-Komitee Fördermittel für innovative...
SOMAÍ Pharmaceuticals bénéficie d’un financement de 2,7 millions d’euros de Portugal 2020
News Bit LISBONNE, Portugal, 10 nov. 2021 (GLOBE NEWSWIRE) — SOMAÍ Pharmaceuticals Unipessoal LDA a reçu une subvention pour produits...
Somai Pharmaceuticals: SOMAÍ Pharmaceuticals erhält im Rahmen von Portugal 2020 Fördermittel in Höhe von 2,7 Mio. Euro
Finanz Nachrichten LISSABON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA hat vom Portugal 2020-Komitee Fördermittel für...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Yahoo Finance LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
AP News LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Opera News LISBON, Portugal, Nov. 10, 2021 (GLOBE NEWSWIRE) -- SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant...
SOMAÍ Pharmaceuticals awarded €2.7M in funding from Portugal 2020 Grant
Profiles in Legalization LISBON, Portugal — SOMAÍ Pharmaceuticals Unipessoal LDA has received an innovative products grant of 2.7 million euros...
SOMAÍ Pharmaceuticals bénéficie d’un financement de 2,7 millions d’euros de Portugal 2020
La Bourse Et La Vie LISBONNE, Portugal, 10 nov. 2021 (GLOBE NEWSWIRE) — SOMAÍ Pharmaceuticals Unipessoal LDA a reçu une...
Somai: The Global Story of Cannabis
Startup Thread I recently spoke with Michael Sassano, founder of SOMAÍ Pharmaceuticals, an international company focused on the extraction of...
SOMAÍ Pharmaceuticals at MJUnpacked: What Are You Trying To Accomplish At MJ Unpacked?
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SOMAÍ Pharmaceuticals at MJUnpacked: What Markets And Geography Does Somai Pharma Address?
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SOMAÍ Pharmaceuticals at MJUnpacked: What Should Consumers, Other Brands And Investors Know About The Future Of Somai Pharma
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SOMAÍ Pharmaceuticals at MJUnpacked: Tell Us About Your Company And What Makes You Different
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These Are The Cannabis Industry’s Biggest Tricks and Treats So Far
Benzinga Halloween is almost here. As costumed revelers prepare for a weekend of celebrations, the cannabis industry readies for the...
Michael Sassano: GMP Series #7: Personnel Recruitment
Cannabis Law Journal No matter what you build or which equipment you purchase, your business cannot be successful without hiring...
Michael Sassano: GMP Series Part 6 – Quality Assurance Implementation
Cannabis Law Journal The difference between Quality Control (QC) and Quality Assurance (QA) is not always clear. Quality Control refers...
Why Germany is Not the Future Leader of European Cannabis
Technical420 For the last several years, all I have heard about from EU cannabis producers, growers and investors is “GERMANY,...
Michael Sassano CEO and Chairman Somai Pharmaceuticals: GMP Series #5: ERP Implementations
Cannabis Law Report When tackling your computer systems, software, and quality control processes, keep in mind that there are many...
The Advantages of Ethanol Extraction
Extraction Magazine Extraction technology is constantly evolving each year, which helps drive down associated costs, increase output volumes, and improve...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill?
Business Insider Operators in various sectors of cannabis feel that the industry provides a better insight into regulatory needs and...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill?
The Fresh Toast Operators in various sectors of cannabis feel that the industry provides a better insight into regulatory needs...
Does Big Business Provide A Better Look Into Cannabis Reform Than Capitol Hill? Operators Believe So.
Benzinga Cannabis operators and executives tell Benzinga that the movement of private and public companies may serve as a better...
Cannabis Stocks Next Big Wave Is Coming Late August
Benzinga Multi-State Operators (MSOs) in the United States are primed for the next big stock amp-up, which could see at...
Michael Sassano and Antonio Guedelha: GMP Series Part 4: Laboratory Set-Up
Cannabis Law Report The laboratory is both one of the most active and one of the most critical rooms in...
GMP Series Part 3: Process Equipment Procurement
Cannabis Law Report In the next installment of the Good Manufacturing Practices (GMP) Series, we will be exploring process equipment...
Could Drug Store Giants Eventually Sell THC? It’s Possible, But Many Hurdles Remain
Benzinga Drug store giants are already establishing themselves in the CBD market. Major players, including Walgreens Boots Alliance Inc
European Cannabis is Starting to Look Like the US Market 10 Years Ago
Cannabis Industry Journal As the cannabis industry — now estimated to be worth more than USD 200 billion — continues...
CANNA WORLD EXPO EUROPEAN UPDATE SOMAI PHARMACEUTICALS CEO MICHAEL SASSANO
Canna World Expo Empowerment 2021 CANNA WORLD EXPO is honored to have Somai Pharmaceuticals CEO, Michael Sassano, as an Empowerment...
Expert Interview: Michael Sassano, CEO Somai Pharmaceuticals
Prohibition Partners Who are SOMAÍ Pharmaceuticals? SOMAÍ Pharmaceuticals is an international company focused on creating unique cannabis formulations for the...
Beyond CBD, THC: ‘Minor’ Cannabinoids Flood Market — Lack of data is concerning, even for practitioners who believe in medical cannabis
MedPage Today On the heels of the cannabidiol (CBD) craze come three other cannabinoids touted as potential treatments for various...
Why GMP is the Future of Quality Control for the Global Industry
Cannabis Business Executive Good Manufacturing Practices, or GMP, are a systematic way of ensuring that products — from food to...
SOMAÍ Pharmaceuticals Bringing The Future Of European Cannabis Market
Benzinga When the COVID-19 pandemic hit the world by surprise last year, cannabis businesses around the world faced the uncertainty...
SOMAÍ Pharmaceuticals Bringing The Future Of European Cannabis Market
Yahoo Finance When the COVID-19 pandemic hit the world by surprise last year, cannabis businesses around the world faced the...
Morocco: Cannabis Legislation but the Devil in the Details
Fanack Morocco approved in March 2021 a law that will see a legal cannabis industry emerge in one of the...
Low-Cost Pot Stocks To Consider, According To SOMAÍ Pharmaceuticals CEO Mike Sassano
Benzinga SOMAÍ Pharmaceuticals Ltd. co-founder and CEO Michael Sassano recently spoke to Benzinga about a particular value buy that's piqued...
Cannabis Revival and Year of the SPAC’s: What’s To Be Expected the Rest of 2021?
Cannabis Industry Journal The unusual nature of 2020 gave rise to a reciprocally roller-coaster-like cannabis market. Cannabis was cemented officially...
SPAC Mania: The Biggest Cannabis Boom Is Yet To Come
Cannabis Business Executive If you’re reading this you undoubtedly know that special purpose acquisition companies (SPACs) are all the rage....
GMP Series Part 2: Building and Design – Authored By: Michael Sassano and Antonio Guedelha
Cannabis Law Report In the quest to become GMP compliant, design and flow of your manufacturing facility are critical. Mistakes...
Benzinga Cannabis Capital Conference | February 25-26, 2021 | Michael Sassano
Benzinga Capital Conference Michael Sassano, CEO of Somai Pharmaceuticals talk about the European Cannabis Market and how it is starting...
Navigating Regulatory Hurdles in Specific Countries
Cannabis Business Executive Despite Europe’s unification, each country is still making their own rules on providing access to medical cannabis...
Cannabiz: How to Invest in This Growing Industry
Ticker Tape Early February marked a big step for the cannabis industry with the announcement that Jazz Pharmaceuticals (JAZZ) will...
GMP & Compliance: GMP SERIES #1: “Starting Your GMP Approval Process for Cannabis Correctly”
Cannabis Law Report The path to facility and product approval in cannabis is a long road that requires attention to...
PREDICTIONS | Want to know the future? There are two ways: a crystal ball or really smart people (pages 74-75)
B2B Wholesaler Magazine Mike Sassano, CEO and Chairman of Somai Pharmaceutical: “2021 is shaping up to be the most explosive...
Ingenious Cannabis Entrepreneurs to watch in 2021
IdeaMensch There is way more to cannabis than getting “high.” The United States alone has grossed a total between $71.4B-$87.5B...
These Are The Top European Cannabis Companies
CBDevious The legality of cannabis for medical and recreational use varies by country, in terms of its possession, distribution, and...
9 Things to Consider When Raising Capital for Startups in Europe
Cannabis Business Executive Since my first job on Wall Street at Lehman Brothers, I was taught to raise money. And...
Tantalizing Terpenes Boost Cannabinoid Blends For The European Market (pages 20-21)
CBD Health & Wellness Magazine The recent election in the US brought sweeping changes to the cannabis industry in just...
UK to see largest medical cannabis market growth in Europe 2020 to 2025
Yahoo Finance UK Britain is set to see the greatest cannabis medical market growth rate in Europe between 2020-2025. According...
Desert Oasis | Solaris Farms is capitalizing on a prime location and plenty of Nevada sunshine (page 58-61 November issue)
MARIJUANA VENTURE MAGAZINE: Michael Sassano took everything he learned from developing real estate and put it into growing plants in...
‘The sweet spot for cannabis business opportunities is somewhere between medical and recreational’ – experts explain how to find it
Business Insider Mike Sassano, the founder of Nevada cultivation brand Solaris Farms, explained that many customers consume marijuana for medical...
Cannabis Top 20: North America’s Largest Commercial Grows
Greenhouse grower As the cannabis industry continues its evolution, North America-based growing operations are scaling up across multiple states, and...
Real Deals – Michael Sassano
Marijuana Business Magazine Now that the economic situation doesn't support unbridled growth in the industry, more cannabis companies might consider...
Best practices for securing your cannabis grow operations and supply chains
Security Infowatch The cannabis industry comes with its own set of inherent security risks, especially in vertically integrated grow operations....
Cannabis Terpenes: What Growers Need to Know
Greenhouse grower: “There’s no witchcraft to it or anything like that. It’s just kind of the whole combination of light...
Opening the Pot: Vegas Cannabis Industry Moving Ahead Amidst COVID
Millennial Magazine Vegas relies on the more than 42 million tourists to maintain its economy, so when COVID-19 (COVID) hit...
California joins push to let cannabis businesses use banks as part of coronavirus relief
The Orange County Register: California Attorney General Xavier Becerra is joining a bipartisan group of 34 attorneys general in urging...
Cannabis company executives speak to the industry’s trying times
Real Assets Adviser "The United States and worldwide trend of legal sales will only improve, since we are far from...
Why Large-scale cannabis producers are turning to Hybrid Greenhouses
Joomag "The environment can be controlled in both indoor and hybrid greenhouses in almost the exact same way, but it...
Lawmakers Look to Include Cannabis Banking Reform in Next COVID-19 Stimulus Bill
Cannabis Business Times “There is no positive in having cash outside of the banking industry for the safety of our...
COVID-19 Is Leaving Its Mark On The Cannabis Industry, Insiders Say
Huffpost Michael Sassano of Solaris Farms, a large-scale industrial hybrid greenhouse cultivator in Las Vegas says while CBD might work...
Why Cannabis Will Boom During the “New Normal”
Nisonco "In the future, the entire cannabis industry will benefit from not only it’s essential medicine title, but also hundreds...
Cannabis Do-Gooders: These Companies Are Lending A Helping Hand Against COVID-19
Benzinga “Creating a safe environment while cannabis is deemed 'essential' added tremendous positive energy for our team, while at the...
Cannabis Do-Gooders: These Companies Are Lending A Helping Hand Against COVID-19
Yahoo finance "Recently, in-order to give back to the community and create outward good will, Solaris Farms reduced pricing to...
Hemp Companies Step Up To Help During Pandemic
Hemp Market Report “Although our first priority is to the safety of our employees and doing our part to slow...
Cannabis Pros Sound Off On How Coronavirus Pandemic Will Affect Industry
Forbes Michael Sassano, founder and CEO of Solaris Farms, a Las Vegas-based greenhouse for growing cannabis, is filtering the turmoil...
CannaBusiness Tips For Coronavirus Times
Benzinga "Don’t panic, but it’s time to look at a slow down in all businesses, including cannabis sales. Recently, I...
Cannabis Executives on Turbulent Markets: “Don’t Panic”
Equities “I’m a believer in letting the flood gates open. But I see things from a well established position. The...
Michael Sassano: the man bringing US cannabis know-how to Europe
Cleanroom Technology The focus of the marketplace is on CBD, Sassano admits, noting regulation is developing. "Places like Switzerland have...
Michael Sassano: the man bringing US cannabis know-how to Europe
NBR A US native, Sassano believes a more liberal approach to the use of cannabis will take some time for...
Michael Sassano: the man bringing US cannabis know-how to Europe
Manufacturing Chemist "This declassification is more symbolic than ground-breaking," tells me Michael Sassano, Founder and CEO of Solaris Farms, a...
New Cannabis Products: Kiva’s Camino CBN Line, Solaris x Cannabis & Culture’s Line And A Topical Cream
Yahoo finance "With over $100,000 in sales the first week of launch, it’s clear that Culture and Cannabis’s reach means...
New Cannabis Products: Kiva’s Camino CBN Line, Solaris x Cannabis & Culture’s Line And A Topical Cream
Benzinga Michael Sassano, CEO of Solaris, told Benzinga, "The merger of the Culture and Cannabis media group with Solaris Farms...
European Union Urges Member Nations to Vote for World Health Organization’s Cannabis Rescheduling Recommendations
Cannabis Business Times “The 1961 Narcotics Act of Europe is similar to [the Drug Enforcement Administration’s (DEA)] Schedule I in...
“Marijuana is a global trend that can no longer be stopped.”
Incrussia The largest marijuana market in Europe is now Germany ($100 million). The American market is estimated at about $10...
Which European Countries Cannabis Investors Should Watch in the New Decade
Equities Europe is at the crawling stage of cannabis development and starting their first awkward steps with medical acceptance. -...
Solaris Farms & Tech-Driven Growing
Culture & Cannabis The cultivation is relatively new, springing up in the summer of 2016. Despite its age, Solaris Farms...
‘Big Cannabis’ Technologically Ahead Of Its Times, But Post-Harvest Automation Remains Elusive
Forbes “The tech is getting closer but we’re not there yet,” said Michael Sassano, CEO, Solaris Farms, a cannabis cultivator...
U.S. leads in cannabis innovation, but cedes global market to Canada
The Denver Post The genetics and sophistication underlying the U.S. cannabis industry lead to better-quality and higher-potency flowers for those...
American pot is the gold standard. But Canada leads the export game — for now
Salon The genetics and sophistication underlying the U.S. cannabis industry lead to better-quality and higher-potency flowers for those who smoke...
American pot is the gold standard. But Canada leads the export game — for now
Kaiser Health “The world wants that technology,” said Michael Sassano, CEO of Solaris Farms, the largest cannabis hybrid greenhouse in...
From Seed to Sale Nevada’s Cash Crop Cannabis Industry
Nevada Business Initially, no one thought growing cannabis in the Southern Nevada desert would take. But Solaris Farms is growing...
America’s marijuana growers are the best in the world, but federal laws are keeping them out of global markets
Washington Post Federal prohibitions are getting in the way of efforts to grow the U.S. marijuana business into a global...
What Should Investors Take Away From MJBizCon 2019?
Equities Marijuana Business Daily’s annual MJBizCon is the largest conference and convention in the global legal cannabis industry. This year's...
How to Do Cannabis Cultivation Business Planning for Growth
B-Plans Developing a cannabis cultivation business requires significant planning, dedication, and focus. Initially, you’ll need to develop a solid plan...
“5 Things I Wish Someone Told Me Before I Started Leading a Cannabis Business”, with Michael Sassano and Len Giancola
Medium The cannabis business is a complete dedication and you must make large sacrifices for it. It is very fast...
Key trends when investing in the Cannabis industry in Opportunity Zones
Opportunity Zone Cannabis land development is growing and gaining traction in Opportunity Zones (OZ). Not only has a large amount...
Vegas Hybrid GreenHouse Dominance by Mike Sassano – page 20
Vegas Cannabis magazine
The Cannabis Cultivation Costs by State
MG Retail Magazine To the outside world, the legal cannabis industry appears to be one big cash machine. While it’s...
Mike Sassano: Increasing Potency with Greenhouse Technology
Ganjapreneur Michael Sassano is the CEO and founder of Solaris Farms, one of three large greenhouse cannabis cultivators in Nevada....
OZ WRITERS COUNCIL DIRECTORY
OZ WRITERS COUNCIL DIRECTORY The Council is an invitation-only group of executives and professionals with experience in the Opportunity Zone...
Are cannabis hand-trimmers an endangered species?
Leafly Many people in the cannabis industry start out as trimmers. Wearing “sticky gloves” is a way to learn the...
Automation and sensors in hybrid greenhouses
AgTechTomorrow Solaris is a high tech hybrid greenhouse designed specifically for desert environments. It was the first ground up hybrid...
Desert Greenhouse Cultivation
Blunt Business Desert greenhouse cultivation with Michael Sassano Founder and CEO of Solaris Farms. Michael says they have the largest...
Five Diverse Questions With Michael Sassano, Founder: Solaris Farms
Forbes I was born and raised in Cleveland, Ohio before attending Boston University. I graduated Cum Laude with Distinction in...
Automation is the Future of Cannabis
Equities As industries evolve, the companies within them consistently work to implement new methods that update their processes so they...
How Solaris Farms’ Michael Sassano Works: Cannabis Workspace
Cannabis Business Times In this installment, CBT presents an up-close look at the tools and habits behind the Nevada-based cultivator’s...
Federal Court Orders DEA to Explain Inaction on Cannabis Cultivation Applications
Analytical Cannabis Michael Sassano, founder and CEO of the Nevada-based cannabis cultivation operation Solaris Farms, told the Cannabis Business Times,...
Federal Court Orders DEA to Explain Why It Has Ignored Cannabis Cultivation Applications
Cannabis Business Times A federal court has ordered the Drug Enforcement Administration (DEA) to explain why it has not responded...
Soma Pharmaceuticals Reveals Plans for Ireland’s Medical Cannabis Market
Cannabis Business Times As cannabis policy reform continues to sweep the globe, Ireland has launched a medical cannabis pilot program,...
What Technology Will Most Impact The Cannabis Industry? 24 Experts Share Their Insights
Disruptor Daily Cannabis legalization is gaining serious steam, and the industry is coming to a crossroads as nationwide demand for...
Solaris Farms Tackles Desert Heat with Global Tech
CannabisTech When Michael Sassano founded Solaris Farms in the Las Vegas area in 2016, his goals were ambitious - create...
What Trends Are Shaping The Cannabis Industry In 2019? 25 Experts Weigh In
Disruptor Daily Considering the topic of this article, you'd be forgiven for wondering whether it's 4/20 yet. It's not, but...
What’s The Future Of The Cannabis Industry? 28 Experts Share Their Perspectives
Disruptor Daily Bob Dylan once said that the times are a-changin', and no industry echoes that message like the cannabis...
CANNABIS INTERVIEW – MICHAEL SASSANO – FOUNDER SOLARIS FARMS
Cannabis Magazine Want to know more about one of the world’s largest greenhouses for growing cannabis? We sat down with...
Mike Sassano – A Cannabis Business in the Opportunity Zone
BuzzSprouts Mike Sassano's eclectic career has taken him from Cleveland to Wall Street, to Monaco and now Las Vegas. As...
Define “Organic”: The Cannabis Movement Is Stuck On Labeling
Dope Magazine Michael Sassano of Nevada’s Green Cross of America said all cannabis grown in the state is done without...